About AAJ Consulting
Built on experience. Driven by results.
AAJ Consulting LLC was founded on a simple belief: small and mid-size businesses deserve the same caliber of strategic thinking as the Fortune 500 — without the bureaucracy.
15+
Years in Management Consulting
200+
Engagements Completed
12
Industries Served
The story behind the firm
AAJ Consulting was founded by Kewana Reese and Ira Watkins — two entrepreneurs who built their careers by doing the hard work of running, growing, and transforming real businesses. Together, they bring a rare combination of lived entrepreneurial experience and strategic consulting expertise to every engagement.
As founders and principal consultants, Kewana and Ira saw the same pattern repeat itself across industries: talented leaders with real vision, held back by unclear strategy, inefficient operations, or teams that hadn't yet reached their potential. AAJ Consulting was built to close that gap.
We bring enterprise-grade thinking to the businesses that are actually building communities — the regional manufacturers, the growing service firms, the family businesses ready to scale. And we don't believe in one-size-fits-all frameworks. Every engagement starts with listening.
Leadership
Meet the founders
Kewana Reese
Co-Founder & Principal Consultant
Kewana is an entrepreneur and business strategist with years of experience building and scaling organizations. She brings a hands-on, results-driven approach to every client engagement — combining deep operational knowledge with a sharp eye for the strategic moves that create lasting growth.
Ira Watkins
Co-Founder & Principal Consultant
Ira is an entrepreneur and leadership expert whose career spans multiple industries and business models. She specializes in helping leadership teams unlock their full potential — developing the culture, structure, and clarity that high-performing organizations are built on.
Our philosophy
Clarity is the competitive advantage.
Start with the truth
We ask the hard questions before we offer any answers. Real transformation starts with an honest assessment of where you are.
Build for your people
Strategy that your team can't execute is just a document. We design solutions that fit your culture and your capacity.
Measure what matters
Every engagement is tied to outcomes you can see and feel — not just deliverables on a slide deck.
Let's work together.
Whether you're looking for a strategic partner, a keynote speaker, or a fresh perspective — we'd love to hear from you.
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